PRINGLES AMEA FESTIVE – Global Joy, Pringles Style
We reimagined cultural motifs associated with the holiday season across 20+ countries, all through the iconic Pringles shape. From lanterns and wreaths to fireworks and drums, each asset was crafted to reflect local festive expressions, while keeping the design language distinctly Pringles.
The idea was rooted in the brand’s DNA of ingenious fun, turning traditional seasonal cues into playful, unexpected visuals.
Services
Campaign Idea,
Key Visual Development,
Shopper Marketing,
E-commerce Assets
Client
Pringles AMEA
Year
2023
Winter
Generic
Diwali
Christmas
Extending key visuals to various shopper touch points copy
Christmas Parasite & Counter Top Unit
Christmas Display Bin
Christmas Endcap
Christmas Mega Display
Winter Display Bin
Winter Mega Display
Diwali Display Bin & Floor Standing Unit
Instead of having the cards copy as one of the sliders, should we have it as a separate section like we have done in HerShe or Sofit power?
