CAPTAIN COOK- REVIVING AN INDIAN ICON TO TAKE OVER THE WORLD

We crafted a compelling narrative around global exploration and discovery, inspired by Captain Cook's spirit. The mascot, the captain, is modernized while retaining his iconic charm. Packaging reflects 'treasures found' with visually rich culinary journeys. The logo, a compass, reinforces the story, complemented by stamps and the captain's promise. The scalable design system establishes clear guidelines and flexible modules, ensuring brand consistency as the portfolio expands into new categories.