SUSEGAD STAYS
We partnered with a young Goan hospitality startup to launch Susegad Stays — a brand rooted in the Goan way of life. But how do you brand something that’s more a mood than a message? Susegad is ease, stillness, and unhurried joy — hard to define, harder to design.
So we didn’t just build a brand. We designed the feeling of unwinding. The visual identity, inspired by Goa’s coastal palette and mother-of-pearl textures, is light, luminous, and layered — just like Susegad itself. The tone of voice is soft, slow, and gently humorous — each word nudging you to breathe.
Services
Identity Design
Client
Susegad Stays
Year
2025
We didn’t just build a brand.
We designed the feeling of unwinding.
Identity - At the top and bottom of the logo sit two mirrored shell-like forms, a tribute to Goa’s serene beaches and coastal charm. The upper shell cradles a golden sun, while the lower gently holds a crescent moon — representing the cycle of a day and the timeless tranquility guests will experience, from sunrise to moonrise. The stylized ‘E’ in SUSSEGAD features flowing wave lines, a gentle reminder of the sea breeze and the rhythmic lull of ocean tides. The font is clean, spacious, and softly geometric - each letter feels like a breath of fresh air, echoing the quiet simplicity of a place that invites you to just be.
Sussegad, a goan term symbolising a laid-back, content, and peaceful way of life.
Logo formation - This elegant and minimalistic logo beautifully embodies the spirit of SUSEGAD, moon and the sun represents s full day, mother of pearl represents luxury and waves represents a beach.
Colours - The muted sandy beige and soft aqua reflect earth and water, giving the logo a soft, welcoming feel.
Visiting Cards
Interiors
Room number plates
Key cards
Do Not Disturb cards
Bedroom Interiors
Bathroom Welcome Kit
Logo inspired Mirror on the patterned wall
Body wash
Shampoo
Lotion
Toothbrush kit
Thank you card
Coasters
Mirror
Fridge Magnets
Tablewares