UPL TRU NATURE- Pest control solutions you won’t have to hide

For UPL Group’s D2C debut, we spotted two major gaps in the pest control market: safety and genuine efficacy.

We crafted a simple, self-explanatory name and anchored the brand in a bold Distinctive Brand Asset that embodies both promises. Every design choice—from the natural palette to the crisp typography—was intentionally chosen to signal real power without the toxic aesthetic prevalant in the category. The result was a homecare brand you’ll gladly keep it on your counter, not hidden under the sink.