HERSHEY INDIA – Her & She at the Heart of the Bar
For the 2024 India edition of the International Women’s Day celebration, we spotlighted six different fields where women are making their mark, and brought those stories to life through specially designed Hershey’s chocolate bars. Each pack became a canvas - custom illustrated to reflect the journey of women in these fields, turning packaging into a platform for storytelling and inspiration.
A QR code on every bar encouraged people to share stories of their own SHEROES, creating a ripple effect of recognition, admiration, and empowerment.
Services
Packaging Design
Client
Hershey’s India
Year
2024
Look closer. These aren’t just chocolate bars. They’re stories wrapped in design.
This is how we turned purpose into presence. Using every touchpoint to celebrate, inspire, and invite participation.
Key Visual for Shopper Marketing
Endcap Design
Dangler Design
Wobbler Design