HERSHE SOUTH EAST ASIA- CONTEXTUALISING A GLOBAL CAMPAIGN

‘Closer than you think’- the global idea for 2025 International Women’s Day was all about celebrating the incredible women in your inner circle.

We transformed Hershey's packaging into personal notes of gratitude. With custom artwork tailored to mothers, sisters, bosses, and colleagues, each pack gave people a meaningful way to thank the women who shape their lives everyday.

Services
Packaging Design

Client
Hershey’s SEA

Year
2025

Look closer. These aren’t just chocolate bars. They’re small sweet ways to say ‘thank you.’

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Captain Cook Salt

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Kellogg's Chocos Multigrain