KELLOGG’S CHOCOS MULTIGRAIN – Making Nutrition Visible

The existing pack didn’t reflect the product’s biggest strength; its nutritional value. Our task was to elevate the health cues without losing the fun, kid-friendly appeal Chocos is known for.

We repositioned the pack to speak directly to mothers -highlighting key benefits like multigrain goodness and no maida clearly and confidently on the front of pack. Every design element was reworked to strike the right balance between trust and taste, ensuring that nutrition stood out without compromising on shelf appeal.