GODREJ JERSEY FLAVOURED MILK- re-imagining Hyderabad’s everyday drink

We built this design strategy around two non-negotiables: health and taste. We coined 'Nutri-5' to spotlight five key health benefits, bringing taste credentials to life through lush almond visuals and energetic milk splashes.

Based on the insights from on-ground retail visits, we carefully tuned logo placement and typography scale to break through heavy shelf clutter. The resulting design was translated across key visuals and POS materials driving high visibility and strong conversion at the point of sale.