KELLOGG’S CORN FLAKES

Our task was to re-imagine the packaging in an evolutionary way, reinforcing Kellogg’s long-standing expertise in delivering trusted nutrition.

To achieve this we added a clear ‘Power of 5’ label that is unmissable on shelves. To evoke a positive energy, the food shot is enhanced with some golden sunshine that lends it vitality. The end pack feels familiar yet refreshed and more impactful.